Written words, spoken words can be compelling to sharethe story about your organization. But when it comes down to major fundraising events, nothing evokes emotion and creates a desire to donate, like a powerful and evocative video. This is how client stories come alive and the message of your mission becomes real and memorable.
Videos can be simple and still be effective. Or you can engage all the senses and even be more powerful with music and more sophisticated techniques. There is the right approach and tone for each organization. And of course it comes down to budget and the time necessary to produce.
Videos also can be an effective tool on your website. We know it is hard to get the attention of the viewer but the data shows that website video messages are remembered longer and deliver increase engagement.