"KUKIMIBIA" A Video by HCollaborative Team Member Spencer MacDonald. The video tells a story of the Kenyan Running Culture
Harmer Collaborative has a wonderful workshop for your staff about Self-Kindness. It includes an individual quiz that helps staff understand the degree of self-compassion they have. And provides practical ways staff and volunteers can increase self-compassion… in order to give to others. Fill out the form below or call Mary Anne at 503-708-9239 if you are interested. It is a New Years gift they will thank you for.
Written words, spoken words can be compelling to sharethe story about your organization. But when it comes down to major fundraising events, nothing evokes emotion and creates a desire to donate, like a powerful and evocative video. This is how client stories come alive and the message of your mission becomes real and memorable.
Videos can be simple and still be effective. Or you can engage all the senses and even be more powerful with music and more sophisticated techniques. There is the right approach and tone for each organization. And of course it comes down to budget and the time necessary to produce.
Videos also can be an effective tool on your website. We know it is hard to get the attention of the viewer but the data shows that website video messages are remembered longer and deliver increase engagement.
Sometimes the day to day operations of a non-profit overwhelm leadership and staff. Fundraising, the day to day responsibility of providing services, managing staff and the budget… there are myriad activities and small fires that consume an Executive Director and the Board. These urgent tasks give you little time to pause and reflect. Yet, the long term positive evolution of a non-profit may depend on dedicating energy and time to create a strategic plan.
This plan serves as a road map with milestones and accountabilities outlined. It will identify challenges and opportunities and provides a framework for all future activity. And it can be a catalyst for staff and board – re-energizing and creating new excitement for the organization.
What is included in a strategic Marketing Plan? The key elements are:
Market research including focus groups, key informant interviews, and simple surveys. This entails an analysis of the key stakeholders – what are their needs and concerns. This may include donors, volunteers, clients/patients, providers, funders, and staff. It’s important you understand your constituents
Identification of key external trends that may impact the organization
Group facilitation of a strategic planning session, to ensure buy-off and ownership of staff and board with the plan
Creation of a tailored strategic marketing plan and a specific action plan to ensure initiatives are actualized
Identification and profile of target markets and development of a tangible promotion plan—for both friend-raising and fundraising
Rebranding, if needed, and review of all collateral, web page and other marketing vehicles with suggestions for enhancements
Harmer Collaborative, brings over 20 years of strategic marketing experience and expertise. We would like to help you create a marketing plan that builds on your success --- but proactively propels you into the future. And we can offer you this service within your budget and significantly lower than what you can get on the open market. Why? Because we are committed to the mission of non-profits and we believe the work you do helps build healthy communities for all. It is a vision we share with you
Call Mary Anne at 503-708-9239 or click the link below to contact us. Let’s set up a time to talk!